Introduction Mandarin should not be seen as a means of communication only. It can be a powerful tool if used with the right selections of words. It helps gain advantage during negotiation and influences decision-making. By understanding how accurate Mandarin shapes a situation, we can actually have better control of a situation. It shows how linguistic interaction changes minds with word selections and demonstrates the right use of Business Mandarin in different professional communication settings. It provides an insight into making and choosing nouns, verbs, adverbs and adjectives to power up the effectiveness of business correspondence, report and oral presentations when dealing with Chinese partners. · This programme is specially developed and designed for businessmen, executives and senior management in various lines of business. · Catered to those who can speak good Mandarin but are not proficient in using Mandarin for business purposes. · Focuses more on social and cultural studies as well as the art of business dealings with Chinese partners more than the language itself. · Participants will get a lot of chances to practice speaking in class, build up confidence, learn about Chinese business etiquette and learn how to react to various business scenarios in China. Topics Covered | History of China | Understanding Confucius Ideology and it implications in today's business management | | China's Unique Culture | Implication of Lao Zi's ideology in today's business management | | Basic Business Etiquette | Official Business Correspondence - Writing & Techniques | | Business Cooperation Etiquette | Standard Structure of Business Correspondence | | Business Trade and Conferences | China's Product Packaging & Brand Positioning | | Successful Business Advertisement | Understanding China after its economic reforms | | Business Negotiation Skills in China | Building Good Business Cooperation |
Recommended Textbooks Business Chinese Is a recommended textbook promoted by National Chinese Education Office and used by Confucius Institute all over the world. The textbook series are based on episode conversations, target for the speaking skills. Businessmen who work in China and can speak fluent Chinese in your daily life. They usually have known around 3000 vocabulary, learned overall language structure and expect to get to a higher level in business environment. Students can choose a fit book to start your course.  | Elementary section: for necessary business greetings and daily dealings. |  | Gate way section: for daily conversational skills like shopping, traveling. |  | Advanced section: for business social intercourse, office language, business practice, negotiations. |  | 10 themes relevant to the main realms of China business: Investment potential / investment strategy / enterprise management / human resource / marketing / enterprise culture |
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